Leeds-based SNG Commercial has won a top accolade at the New Product Awards 2015.
The wholesaler and distributor of laundry, cleaning and dishwashing products won the household products including laundry category with Senses Pure, a fabric conditioner designed especially for children’s sensitive skin.
SNG Commercial – a Finance Yorkshire-backed business – beat off competition from leading high street brands, including Domestos and Cif, to win the prize. The awards were organised by The Grocer magazine and recognise excellence in new product innovation.
SNG managing director Simon Gunter said: “This is a fantastic achievement for SNG and recognition of how we have successfully grown the business to establish a strong foothold with our products in the household products market. The award will enhance our reputation for offering high quality products at affordable prices.”
SNG’s Muvo and Senses brands of detergents, fabric softeners and cleaning products are stocked in a number of discounters and wholesaler chains nationwide, including Home Bargains and The Original Factory Shop.
Finance Yorkshire has invested £1.2m Equity Linked Finance in SNG Commercial.
Alex McWhirter, chief executive at Finance Yorkshire, said: “SNG Commercial has made a strong impression in the UK laundry products market and is a great example of a successful and growing Finance Yorkshire investee company. We congratulate the SNG team on this achievement which will no doubt help them capitalise on new opportunities in both home and overseas markets.”
Finance Yorkshire’s investments to date have created and safeguarded 10,196 jobs across Yorkshire and the Humber, increased turnover by £309 million and generated private sector leverage of £179 million.
Finance Yorkshire provides seedcorn, loan and equity linked investments, ranging from £15,000 to £2m to help a range of small and medium sized businesses to meet their funding requirements for growth and development.