SIS Digital has taken the wraps off Leeds’ largest full motion LED screen.
The installation is on The Pinnacle, on Bond Street, which is at the entrance to one of the Yorkshire city’s most popular pedestrian walkways, and has been completed on behalf of building owners, the Moorfield Group.
Measuring 3,600mm wide x 6,600mm high – with a full canvass of 23.04 sq m – the company has again plumped for the Philips Showall 10 (LED 10mm full colour LED screen) as its screen of choice.
The new screen – which has in-built wireless and near-field capability – boasts 5,500 Nits ensuring the images displayed are crystal clear in bright daylight, whilst the 10mm SMD LED panels incorporate full motion smart screen technology.
SIS Digital, which has its Yorkshire base in Harrogate, provides a full “turnkey” service to media companies, shopping centres, retailers and major sports clubs looking to join the evolving digital signage revolution.
SIS Digital’s Andrew Simister said: “Even though we have installed a number of screens in Leeds, the completion of The Pinnacle marks a first for the city in terms of it being the largest full motion LED screen in its centre.
“We worked closely with the city council to ensure we were granted planning permission first time, and what we promised in terms of a blue print was what we subsequently delivered.
“The screen is located in a bustling, pedestrian thoroughfare, popular with office workers and shoppers alike, and it will be seen by tens of thousands of people each and every week.”
“It is one of the main routes to the nearby Trinity Shopping Centre, where we completed our first Leeds city installation at the Everyman Cinema.”
He added: “Again we have chosen the Philips Showall as our preferred screen of choice. Its technology and ease of use sets it head and shoulders above its rivals. Its display is pin sharp in bright sunlight which is crucial for advertisers.”