Singer and X Factor star Alexandra Burke officially opened the centre with a ribbon cutting at the Petergate Mall entrance. She was joined by local community heroes, who cut ribbons at the additional entrances, and other members of the community including the Lord Mayor, leader of the Council, Coun David Green.
More than 300 people were given exclusive access to the centre two hours before opening for a VIP viewing and performance by Alexandra Burke.
Alexandra Burke said: “It’s an honour to be invited up to Bradford to open The Broadway shopping centre. It was great to meet the people of Bradford and cut the ribbon on opening day.”
Myf Ryan, Westfield director of Marketing, said: “The opening of The Broadway marks a fantastic day for the people Bradford. We’ve enjoyed getting to know the Bradford community over the last few months and working with them to showcase the soul that already exists in Bradford through our #NewCitySoul campaign.
“We wanted to extend this into our opening event, with opportunities for the community to get involved over the launch weekend.”
Bradford Council Leader, Coun David Green, said: “We were really looking forward to the grand opening of the Broadway shopping centre. The launch looked amazing and really brought in the crowds.
“It will lead on to the Christmas lights spectacular and our very popular reindeer parade the following weekend which gives shoppers lots of reasons to come to our city and enjoy the run-up to the festive season.”
The £260 million development has created 2,500 new retail jobs and is the largest retail centre in the country to open in 2015. The Broadway features leading department and fashion stores, including anchors Marks & Spencer and Debenhams, and high street fashion favourites H&M, Next, Topshop, Topman, New Look, schuh and River Island.
Together with the retail boost, The Broadway includes a seven-unit food court and a range of nationally recognised restaurants – including Patisserie Valerie, Taco Bell and Wrap Chic.