Emma Daniel, a Sheffield Hallam design graduate, has been described as the “Cath Kidston of the North” after starting up a northern themed home textiles company.
Her business, Grit & Gales, produces soft furnishings and kitchen accessories with a quirky, northern edge. The wares are produced in the North, for the North and are a celebration of North England’s unique and quirky culture.
The textiles are designed by Emma from her house on the edge of the city at Lodge Moor and sewn together in a Lincolnshire cotton mill.
The designs are made in the North, for the North. It was really important for me that the products were produced traditionally, right here, where the original inspiration comes from.
She said: “I open my doors onto the moors and experience the changing moods of the Peaks every day. The designs definitely embrace this and it would be devastating for that to be lost in a foreign mass-produced supply chain.
“The quality of my products is gorgeous; the mill workers really are superstars! And I can relax knowing that each and every one will go through their strict quality control checks.”
The most popular item is the Caution Northerner canvas bags. ‘
She added: “There is a new demand for a quirky daily shopper following the recent introduction of the 5p plastic carrier bag charge. We’ve had so much interest in our Northern carrier bags, I can’t wait to unveil them!”
Emma’s range will be available to purchase in Millenium Galleries, Frankly My Deer and Birds Yard from the November 20 as well as at the Hallam Christmas Market and online via her website: www.gritandgales.co.uk.
Emma received help from Sheffield Hallam University’s Enterprise Team to set up her business. The Enterprise Team support any student or graduate of up to five years with advice from experts, office space, workshops and funding.