Rotherham’s Italian job “secured” for Sheffield exhibition company

A Sheffield based exhibition company is helping a South Yorkshire security giant grow its market share in the Italian market.

The Expo People Ltd, based in Sheffield city centre, delivered an exhibition project in Milan for the second year running for Rotherham security equipment experts, Pyronix Ltd.

The exhibition – Sicurezza – is one of the biggest in Europe for the security sector and saw a significant growth in sales in the Italian market for Pyronix last year.

Such was the success of the exhibition, the company has now appointed a specialist marketing manager specifically for the region.

Julie Kenny, chair of Pyronix, who also sits on the board of Sheffield City Region LEP, said: “Italy has become an extremely important market for us – and Sicurezza has so far delivered almost £2million of orders for the company with clients right across Europe.

“We are always keen to work with local businesses and The Expo People have certainly delivered for us.

“Their management of the project meant we could get on with the process of building our commercial profile with potential customers – and we’re looking forward to even more success following this year’s exhibition.”

The Expo People – specialising in the design, build and project management of exhibition stands for shows across the globe – was formed two years ago by Managing Director Paul Tomes.

After establishing a strong network of UK customers, the company now boasts a worldwide client portfolio, with customers hailing from Africa, the USA, Asia and Central Europe.

Mr Tomes said: “We’re delighted to be working with Pyronix on their events programme. The company has a strong footprint in the UK and the next stage for them is growing their brand across European markets.”

The Expo People is currently undergoing a period of growth, including recently moving into larger premises and the recruitment of a new business development executive.

Mr Tomes added: “The buzz we get from seeing a client leave an event, full of enthusiasm and excited about the work that they have done and impact they have made is extremely fulfilling. If our clients continue to be successful then we will grow, which is all the incentive we need to keep providing a quality service.

“When I established the business I built it around an ethos of developing partnerships with businesses – not quick fixes and not short term wins.

“That has stood us in good stead and whilst we are growing well, we are always interested to talk to businesses locally and nationally to see how we can support their exhibition needs.”

Paul Tomes Expo People
Paul Tomes


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