Nuffield Health York Hospital has appointed The Partners Group as its first public relations consultancy to help bolster its position as a leading not for profit private healthcare provider in the region.
The appointment was made following a competitive tender and will see York-based PR consultancy The Partners Group provide communications support to Nuffield Health York Hospital at a local and national level. The partnership will help the hospital build and strengthen relationships across the region through an integrated marketing communications campaign that will showcase its expertise and specialisms.
Nuffield Health York Hospital director Matthew Lamb said: “We have a number of exciting announcements in the pipeline about our reinvestments in the facilities in York. We’re ready to take the organisation forward by reaching out to businesses, health institutions and the general public to show what our capabilities are.
“Now we have The Partners Group on board we’ll be pushing to the forefront of topical debate on health issues and further sharing our achievements with stakeholders.”
Nuffield Health York Hospital is a not for profit hospital and offers state of the art medical facilities for private and NHS patients for a range of specialisms. These include men and women’s health, orthopaedics and bariatrics.
Monica Green, director at The Partners Group, who will head Nuffield Health’s campaign, said: “We are looking forward to working with Nuffield Health York Hospital, making the most of our existing contacts and connections in York and across the region and making new ones on their behalf.
“It’s an exciting time for the consultancy having had a number of recent new business wins, been ranked number 30 in the Prolific North Top 50 PR Agencies list and we are expanding the team. We’re feeling very optimistic for the year ahead.”