Integrated creative marketing specialists Turn Key enjoyed a landmark year in 2015: not only did it reach its 15th birthday, but the multi-award winning agency has also grown its international presence, setting foot stateside in April 2015 with its first office in the US – TKLA.
Developing its global appeal is therefore top of the agenda for 2016, and the agency has started the year with a brand refresh, switching from Turn Key to TK from this month.
The creative team determined that ‘TK’, combined with abbreviations of the agency’s city names (LDS / LA / LDN) was the perfect organic transition going in to 2016. So ‘TK’ – with adaptations to TKLDS, TKLDN and TKLA was born.
Building a presence in three locations has seen TK’s head count grow from 40 to 50 and its client base has evolved to include key US retail group Centercal, building on TK’s experience in this sector with UK client Hammerson. Stateside, TK also works with leading hair brand Follea and military watch brand MTM.
On plans to continue expanding across its Leeds, London and LA offices, TK Founder, Nik Entwistle, said: “2015 was a huge year for us, as we continued to build on our expansion in London as well as launching TK LA – our first office outside of the UK.
“Our combination of strong creative merged with our integrated specialisms has enabled us to target a wide range of clients and we have seen particular interest in both our digital and social media teams, which reflect the wider market appetite. We’re growing all the time and are always looking for passionate, creative-minded experts to join us.
“Changing from Turn Key to TK is a natural evolution, as we continue to drive to become a global agency and our new brand will better equip us as we cover new geographies as well as allowing us to show what we do best for our own brand as well as for our clients.”
TK creative director Richard Colvill said: “As an integrated agency with creativity at its heart, we are constantly inspired and motivated by branding and design. This extends to the Turn Key brand icon, which has evolved over the years, influenced by new design trends to keep TK fresh.
“Our latest incarnation was developed to compliment the new TK name, and is reminiscent of a tarot/cult style with an edge. Imagine aged-brass, concrete forged iron with a hint of timeless balanced typography, etched illustration and linear graphics.”
The agency is currently in the process of rolling the new name and brand out across all the usual platforms including the three office locations. Leeds is undergoing the largest overhaul as TK’s original head quarters.