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Bathroom manufacturer Ideal Standard appoints new UK sales director


Ideal Standard, the leading provider of innovative and design-driven bathroom solutions, has appointed Steve Breen as UK sales director.

Steve joins Ideal Standard from Electrolux, where he served as head of Kitchen Retail & Contracts. He worked across the kitchen retail and house-builder channels – with a high profile client portfolio, including Travis Perkins, Magnet and Homebase, as well as independent kitchen studios and all major house builders.

In his new role with Ideal Standard, Steve will be responsible for the overall UK sales performance and activities, overseeing the development and delivery of a fully integrated category, channel and customer sales strategy.

Steve spent three years with Electrolux, prior to that, he held several sales leadership roles with Akzo Nobel Paints, including UK general manager and europe sales manager, finally as global accounts director-marine selling to the professional sector in the domestic and international fields.

Dave Barber, Ideal Standard’s managing director, said: “The appointment of Steve Breen as sales director for the UK will strengthen our proposition and enable us to build on the growth and successes that we have been able to generate in 2015, as we continue to successfully execute our plans to deliver unparalleled value and service to our customers.

“Steve has strong calibre and his experience will ensure we can further leverage new opportunities in the market and develop the impact of our new product launches.”

Steve Breen said: “I’m very excited to be joining Ideal Standard who has such prestigious and well-loved British manufacturing brands, a business with strong heritage that in recent years has continued to evolve and re-invent itself in order to continue to successfully compete.

“2016 will be another important year for the business as we continue our journey to achieve our growth aspirations. I look forward to getting started.”

Ideal Standard (UK) Ltd is headquartered at The Bathroom Works on National Avenue, Kingston Upon Hull in the East Riding of Yorkshire.

Ideal Standard is has been creating quality bathrooms for over 100 years. Its product ranges include high quality ceramic sanitary ware, taps and showering systems, bathing and wellness solutions as well as furniture and accessories. In addition, it works with world class designers to develop innovative products using the latest technologies.

The existing Ideal Standard sales team will report directly to Steve when he joins the business this month.

Steve Breen

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