Stelrad turns up the heat in digital deal

Radiator manufacturer Stelrad has agreed a deal with Yorkshire agency Elementary Digital as it prepares to turn up the heat on its digital marketing strategy.

The project will see Elementary carry out in depth research into the retailer’s target audience as it develops the manufacturer’s online presence.

Gyles Seward of Elementary Digital said: “Stelrad has commissioned us to evolve their web presence through digital innovation and more effective engagement with their market.

“We’ll be taking over the management of their existing site to make it work harder for them and help them grow the online side of their business.”

Stelrad started manufacturing radiators in 1936 and operates from a 17 acre site in Mexborough, South Yorkshire with research and development facilities in Belgium.

Sarah Baker of Stelrad said: “Stelrad has always invested in innovation and we recognise that this must include our digital presence.

“We are looking forward to working with Elementary Digital to ensure we are doing everything we can to meet the needs of our online customers.”


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