A Sheffield business with over 100 years of heritage is celebrating the launch of its newest product line – Potted Pulled Pork – which is now on the shelves at 29 Asda stores across the Midlands and the North of England.
The new Potted Pulled Pork offering is made with prime British pork shoulder, and will enhance the popular range, sitting alongside the successful and now established Potted Beef, Beef Spread and Beef & Tomato Spread, that are stocked at Asda supermarkets
Binghams, which was founded in 1914, first started supplying around 30 Asda stores across Yorkshire in 2008. It has dramatically increased its Asda stores listings over the past eight years – and now supplies almost 100 Asda supermarkets and superstores in the UK.
The business was founded by Charles Bingham, a popular meat dealer in Sheffield who also sold potted beef. After serving in WWI, Charles built the first Bingham’s factory at 154 Western Road, Crookes, where production of his potted beef recipe grew – and where the business remains today.
Binghams is now owned by its former general manager, Peter Moon and his wife Stella, who returned the business back to private ownership from Northern Foods in 2007. Under the guidance of the Moons, Binghams began trading with Asda in 2008, supplying the supermarket chain through the Yorkshire Farmers and Transfresh business hubs.
Peter Moon said: “We are very excited to launch this new product and can’t wait to find out what local people think of this locally sourced and produced quality potted pulled pork.
“We are just as proud of our new Potted Pulled Pork as we are of our first Potted Beef, which is still made to the original 1914 recipe – and all of our products are made with British meat, manufactured in Yorkshire.
“We have a fantastic relationship with Asda; its commitment to providing local suppliers with opportunities and the tools to grow is one of the reasons we’re still here today.”
Rebecca Long, Asda’s local buying manager, said: “We work closely with our local suppliers across the country to ensure that our shelves are always stocked with the freshest and most innovative produce available, so that when customers call into their local Asda store to do their big shop, they can expect to find something locally sourced and that little bit special.
“Binghams prides itself on sticking to the original 100-year old recipes, which have been doing Sheffield proud for so long and we are very excited about the introduction of this latest addition to their range of ‘meaty’ spreads, which combines the original recipe with a new popular food trend that tastes delicious.”
Binghams now sells more than 670,000 products each year with Asda and employs 20 people at its headquarters on Western Road in Sheffield.