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Print business makes improvement child’s play

No business leader worth their salt would leave the future of their company business down to the roll of a dice, but one of the UK’s leading employee engagement agencies has said that’s what they may need to do to unlock the full potential of their team and in turn, deliver an improvement in financial performance by up to 50 per cent.

To mark today’s Employee Motivation Day, Hull-based H&H, one of the UK’s leading internal communications and employee engagement agencies, has launched a board game designed to improve team dynamics and performance, as part of a unique business performance tool used by global brands including Whirlpool and Meridium.

H&H has secured the exclusive rights to bring revolutionary Personal Insights tool PRINT® to the UK for the first time and as part of the process is using game-based learning to support its introduction into businesses and organisations across the UK.

The move was fuelled by H&H’s own work with some of the UK’s leading blue chip organisations including Arco, BARD Pharmaceuticals, Association of British Ports, CIPD and Clearanswer to enhance team, leadership and ultimately business performance by exploring ideas, sharing concepts and even making mistakes in a friendly, low-risk environment.

Prior to its launch, the PRINT® game was previewed at the UK’s first PRINT® Accreditation session. Fifteen coaches and trainers from the private and public sector including North Lincolnshire Council, and Develop-u were the first to try the PRINT® game for themselves.

Newly-accredited PRINT coach Leoni Kitchin said: “As a coach, I’ve often found that my business clients are a little unsure of the value of game-based learning. So I was keen to see how the PRINT® game would balance the ‘fun’ and ‘learning’ aspects to ensure a really strong learning experience.

“The PRINT® game was crammed with valuable insights built in to the game-play. It was also an excellent tool to bring out the natural behaviours (both positive and negative) of all our PRINTs so we could learn from them! It’s a great way to embed the important PRINT® lessons in a very memorable way.”

PRINT®, which enhances organisational performance and develops successful teams, was developed by the Paul Hertz Group, a USA-based consulting and training firm specialising in the improvement of productivity. Independent research* commissioned by the Paul Hertz Group has shown margin enhancements of 30-50 per cent and bottom line savings of 15-50 per cent directly attributed to PRINT®.

PRINT® uncovers people’s core motivations. Unlike traditional profiling tools, it is unique in going beyond identifying and describing behaviour patterns, to identifying why we act the way we do, singling out not only our positive (Best Self) and negative (Shadow) behaviours, but also the reasons one is chosen over the other. Everyone has two Unconscious Motivators®, a Major and a Minor, and it is these two Unconscious Motivators® that make up an individual’s PRINT®, or their motivational identity.

The PRINT® game embeds the fundamental lesson of PRINT®; that different PRINT® types experience the world differently, and events that may be neutral or even positive for one PRINT® type may be highly negative for another.

Players move around the board gaining or losing the game’s currency – Productivity points. Players are given opportunities to punish or reward their fellow players by exposing them to, or saving them from ‘Trigger’ events that will cause them to lose Productivity points. The object of the game is to finish with the most points possible.

Helen Bissett, managing director of H&H, said: “We’re excited to launch the PRINT® game as part of our work in bringing this unique Personal Insights tool to the UK market.

“Board games are fun, social, and encourage conversation and friendly competition, and we know from working with major clients such as ARCO and CIPD that there is a real desire for this approach to learning among businesses. It is this success that led to us developing the PRINT® game.

“Learning through play is instinctive to all humans – we have all been there and done it, but using this approach with adults allows them to experiment with different strategies, experience the consequences of different choices, and fail or succeed in a friendly environment.

“After playing the game, users will have a clearer understanding of the other PRINT®s around the table, the profound impact of Shadow behaviour on productivity and clear strategies to help everyone remain in Best Self. Essentially what we are doing is making business performance improvement child’s play!”

Founded in 2011, H&H has grown quickly to become the UK’s leading internal communications agency, having delivered employee engagement strategies in over 100 countries for clients including KCOM, Arco, University of Salford, Yorkshire Building Society, Anchor and the NSPCC.

It has won the Best UK Agency award by the Chartered Institute of Public Relations (CIPR Inside) for the last three years running and is the only agency to have been awarded this and the Institute of Internal Communications (IoIC) Best Corporate Communications Award in the same year.

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The PRINT board game by Hull-based agency H&H

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