South Yorkshire-based PR and marketing communications agency Cream has been commended by industry body the Chartered Institute of Public Relations after its entire team achieved Accredited Practitioner standard.
The Barnsley-based agency gained the accreditation after employees completed two consecutive cycles of Continuous Professional Development (CPD)
The industry body, which encourages best practice through its UK-wide CPD scheme, described Cream’s team effort as a “fantastic achievement.”
Cream director Elizabeth Hudson said: “At Cream we’re committed to ongoing learning. CPD is essential in order to keep our skills and knowledge up to date. In a very fast paced industry, it’s absolutely essential our team remains at the top of its game.
“We believe good public relations sits at the heart of every successful business. As an agency with a full complement of Accredited Practitioners, we’re perfectly placed to support the communications of ambitious companies seeking growth and competitive advantage.”
Cream works across a range of sectors, including manufacturing, visitor attractions, financial, digital and lifestyle sectors to help businesses increase profile, strengthen reputation and add brand value.
Clients include UTC Leeds, UK government travel supplier Redfern and Team Activ.