HECK is celebrating more success with its award-winning sausages, having just secured a deal to start selling their range in Sainsbury’s.
The listing means that the family’s sausages, burgers and meatballs, are now available in all of the major retailers.
Bedale-based HECK is the only independent premium sausage brand in the sector and was founded four years ago by the Keeble family and friends who all had a background in food and farming.
Their healthier and tasty gluten-free recipes immediately shook up the market with a refreshingly honest and transparent way of doing business and a modern approach to running a food company. It’s now one of the UK’s fastest growing and dynamic brands, and is on target to turn over £12 million this year.
Jamie Keeble, HECK co-founder, said: “We get lots of inquiries from customers asking when our sausages will be available at Sainsbury’s so it’s great news to be able to tell them they can now stock up.
“Having the opportunity to make our sausages more widely available and the fact that Sainsbury’s is supporting our fresh approach to food is really exciting. Our mission to bring new and novel ideas to the supermarket shelves.”
With their company named after the family’s motto, ‘give ‘em Heck’, the team have also recently announced plans to build a state of the art, 30,000 sq ft production, warehouse site and visitor centre on the family farm at Kirklington.
They’re also gearing up for a busy show season which will see them sample their food to over three million people up and down the country and will be looking for up to 30 like-minded people to join the busy team in the run up to the factory opening.
HECK’s popular recipes are made with minimum 85 per cent British, farm-assured pork shoulder and new ideas they’ve brought to market include square sausages for the BBQ, heart shaped patties for Valentine’s Day, skinless sausages and a lower fat chicken range.
The family has a strong farming heritage and now, as producers, direct links with all their farms, and they create and make all their own seasoning on site. This means that they can control their recipes and what goes into everything they make.