Food producers fuel Pedalthon riders with Yorkshire grub

Food producers from across the region are joining forces to deliver a high-energy, locally sourced Yorkshire feast to fuel cyclists taking part in this year’s annual charity bike ride for the business community.

The Carter Jonas Pedalthon is co-sponsored by Yorkshire brewer Theakston and will start and end at the brewery in Masham.

Wensleydale Creamery, Heck Food, Yorkshire Provender, Dine and Baltzersen’s are just some of the other Yorkshire producers who will be helping to power the pedals of an estimated 300 riders on the Tour de France legacy ride being held on Friday 20 May.

Riders, who will be raising money for LandAid, the property industry charity helping to end youth homelessness in the UK, will find a delicious menu of locally sourced goodies at well-stocked feed stations along the route.

The magnificent fourteenth century Bolton Castle – one of the country’s best preserved medieval castles – will provide a stunning backdrop for a well-deserved refreshment break for cyclists taking on the 80 mile ride which includes the iconic Buttertubs Pass, the notorious climb from Wensleydale into Swaldale.  Eighty and 40 mile riders will also be welcomed at Hunton Village Hall nestled in the beautiful, quaint village.

Riders will enjoy a lavish hog roast, washed down with a pint of Theakston’s finest ale at the finish line. Vegetarian options and alternative refreshments will also be available.

David Boulton, Carter Jonas’ head of planning in the North said: “Yorkshire is blessed to have some wonderful food producers in the region and we are thrilled to have so many supporting this year’s Carter Jonas LandAid Pedalthon.

“The feed stations are always a huge attraction for riders and I am certain the selection of sausages, cheese, soups, cinnamon buns and revitalising smoothies will give cyclists the boost they need to complete the ride.”

Sandra Bell, marketing manager of Wensleydale Creamery, said: “We are delighted once again to be able to support the Yorkshire Pedalthon with our iconic Yorkshire Wensleydale cheese which is lovingly handcrafted in the heart of the Dales.

“The ride is a celebration of everything Yorkshire and riders are in for a real treat – both with the chosen routes and the taste of Yorkshire they will enjoy.  We hope our award-winning cheese will help spur riders on to the finishing line.”

Starting and ending at the Theakston brewery in Masham, riders will have the choice of an 80 mile challenge ride or a 40 mile social ride.

Last year’s event attracted more than 80 business teams from across the region and Carter Jonas hopes to exceed that this year.

Entry is open to both individuals and corporate teams, and costs £75 per rider or £400 per team of 6. The full entry fee will be donated to LandAid.

For more information and to register visit the website  To keep up with all the action on twitter follow @CJPedalthon.

David Boulton, partner at Carter Jonas, and Simon Theakston, executive director of T&R Theakston, with food supporters of the Carter Jonas LandAid Pedalthon (2)
David Boulton, partner at Carter Jonas, and Simon Theakston, executive director of T&R Theakston, with food supporters of the Carter Jonas LandAid Pedalthon

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