Seabrook achieves “rising star” status in national business report

Seabrooks Photograph by Richard Walker / www.imagenorth.net

Bradford manufacturer Seabrook Crisps has gained recognition in a major national business report for its impressive growth, performance and potential. 

The brand is featured in the “Rising Stars” category within the BDO Profit Track 100; an annual list highlighting Britain’s private companies with the fastest growing profits over their latest three years. 

The tracker report, published in The Times, credited Seabrook following the turnaround in its fortunes through new management and a national brand strategy, which generated £2.6m worth of profits last year (to March 15). The report also noted the £35m LDC-backed acquisition in July 2015 within the section on “ones to watch”. 

Founded in 1945, Seabrook Crisps posted sales of over £27m in 2014/15, employs 152 and produces 20million bags of crisps a month. The brand’s value is currently growing at 4.6 per cent YoY, ahead of the overall UK crisps category.

This year, Seabrook’s growth ambitions continue with plans in place to build on its UK presence, new products in the pipeline and a strategy to launch in to the export market. 

Seabrook Crisps chief executive Jonathan Bye said: “Featuring on the BDO Profit Track 100 report is fantastic recognition of the significant leaps the company and the brand has made to become a national brand and a major challenger within the fiercely competitive crisps category in the UK.

“This year marks an exciting new phase for the business, with new investment and board of management fuelling our ambitions for growth.”

Seabrook Crisps chief executive Jonathan Bye

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