A focus on putting the customer at the heart of its business and driving marketing initiatives has seen revenues jump 10 per cent at holiday price comparison website icelolly.com
Leeds-based icelolly.com, which employs almost 50 people and celebrated its tenth anniversary last year, saw revenues jump from £2.7m in the first three months of 2015 to £3m in the same period this year.
The company compares over 100 million holiday offers from some of the UK’s top travel companies. It has well over 20 million visitors to its site each year.
Backed by Palatine Private Equity in late 2013 following a management buyout, icelolly.com said its growth was largely down to a “shift in focus to quality customer care.”
Over the past two years, the business has conducted a stringent review of all advertising partners and introduced a strict code of conduct and compliance to ensure that they meet icelolly.com’s high standards.
Icelolly.com has also led a number of successful TV campaigns and sponsorships over the years and is currently the official sponsor of ITV’s prime time Saturday night show Bang On The Money.
Andrew Latham, CEO at icelolly.com, said: “We’ve made huge strides despite challenging market conditions. It’s fantastic that consumers are increasingly turning to icelolly.com to compare prices and save money on their holidays. Much of our growth has been down to positioning the customer at the heart of our business, which has seen customer satisfaction scores soar and repeat visits increase.
“We now have a network of over 25 partners who all work tirelessly to offer the best holiday deals and we will continue to strengthen these relationships as we target further growth.”