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Yorkshire & Humber hospitality apprentice steps up to support new government campaign

Paige Flynn fro  Leeds is the star of a new government advertising campaign to recruit the next generation of apprentices.

The 20-year-old Hospitality Supervision and Leadership apprentice, who works for Premier Inn based in Yorkshire and the Humber, will appear in new adverts for Get In Go Far, aimed at inspiring more young people to follow her lead down the increasingly popular apprenticeship path.

From hundreds of top quality apprentices across England, Paige was selected to feature as one of 13 stars of the campaign, where she will appear alongside apprentices from a wider range of sectors and companies, including big blue chip businesses including IBM, Sellafield, JCB, Lloyds, BBC and Thales. 

Paige said: “I found taking part in the government campaign great fun. It’s really inspiring to see that the government really want to push forward to make apprenticeships well known and to get more people into employment. It was a great achievement for me.”

The Get In Go Far campaign is designed to encourage more young people, their parents, teachers and peers to recognise apprenticeships as a valid and credible route to a rewarding career. It supports the government’s wider commitment to create three million apprenticeships by 2020, helping even more young people reap the benefits of learning through working.

The latest figures show that Yorkshire and Humber has already increased apprenticeship starts by 18 per cent between 2014/15 and the previous year. They also show that local businesses in Yorkshire and Humber are backing apprenticeships with a six per cent increase in the number of workplaces employing apprentices during the same period.

Minister for Skills, Nick Boles, said: “This campaign will show young people and their parents the great things you can achieve if you choose an apprenticeship. Our campaign stars, like Paige and the millions more young people who have already benefited, are shining examples of how an apprenticeship can take you into any industry, any job and up to any level, including a degree.”

The launch of today’s campaign comes with the release of new figures that show nearly 90 per cent of employers and apprentices are satisfied with their scheme and that around 75 per cent of employers find their apprentices improve productivity or the quality of their products and services. 

The survey also showed that employment outcomes for apprentices remain strong with 92 per cent of apprentices employed around six months after completion and that the vast majority of apprentice employers are committed to providing apprenticeships in the future.

Sandra Kelly, Whitbread’s head of education, said: “Offering and delivering apprenticeships through our Whitbread Investing in Skills and Employment programme (WISE) is an integral part of our planning process for new openings and extensions. As we grow in size and prominence in our communities, it’s important to us to be able to offer employment with education through apprenticeships for local people who may not have achieved relevant qualifications at school or college. 

“The WISE team has also been supporting our supply chain with the principles of our training programme; particularly around the value of delivering apprenticeships in the work place.”

The government is committed to showing young people, their parents and employers that apprenticeships are an equally valid route to a purely university-based course to get on and build their career. Young people can even gain a degree whilst on an apprenticeship. 

Get In Go Far will feature real apprentices in roles ranging from social media to engineering, with advertising on TV, outdoor posters, digital and social channels.

The advertising will direct young people online to where they will be able to find out more about the benefits and opportunities presented by apprenticeships. If they are not ready for an apprenticeship, the website will direct them to more appropriate pathways through either a traineeship or work experience.

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To celebrate the campaign, apprentices everywhere are being encouraged to share ‘selfies’ and video clips of themselves at work on social media, using the ‘#GetInGoFar’ hashtag

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