Marketing company Jaywing announces major commitment to north

Jaywing PLC, the largest full-service marketing agency in Yorkshire, has signalled its ongoing commitment to the north with a new partnership with the University of Leed and two landmark premises agreements.  

The moves see deepened links with academia through a new University of Leeds partnership to deliver a pioneering MSc in Consumer Analytics and Marketing Strategy. At the same time, Jaywing is embarking upon a large extension to the Small Mill in Leeds, the home of its specialist search agency Epiphany and in Sheffield, it has agreed to relocate its headquarters to the city centre.   

The AIM-listed data science-led agency employs over 600 people from disciplines as diverse as design and data science.  Around half of its employees are based in Leeds and Sheffield.  The company also has offices in London, Newbury, Swindon and Sydney, Australia, where it has recently expanded following the acquisition of Digital Massive earlier this month.  

Its unique, multi-disciplinary, collaborative approach to its client challenges have driven this latest set of announcements that offer investment and support for the Yorkshire region. 

As part of the new partnership with the University of Leeds Business School and the ESRC Consumer Data Research Centre. Jaywing will be providing guest lectures about the latest analytical techniques in a commercial environment. Learning will be grounded in real life challenges and graduates of the course will see their employment prospects increase, potentially with Jaywing, which has also recently launched a new analytics hub.

This most recent collaboration with academia in the field of data science follows Jaywing’s announcement of a major Imperial College Data Science Institute research study in March.   

Plans for both buildings will see an overall increase of 12,000 sq ft, delivering opportunity for further growth, regeneration and redevelopment of historic buildings and the inclusion of purpose-built, innovative collaborative workspaces and event spaces. Both are due for completion in early to mid 2017 and feature a raft of local businesses throughout the development. 

Jaywing CEO UK & Australia, Rob Shaw, said: “These announcements come hot on the heels of the news of a solid organic growth performance in the UK last year, particularly in an industry that is not consistently sharing in UK growth success. At Jaywing, we’re committed to developing new talent, regeneration, local community and environmental improvement. 

“We’re thrilled to be involved in a number of projects that support that, with the attraction and retention of the best talent our region has to offer and an outward face that reflects our values in the best, most high-tech design and combined with our rich, northern industrial character and heritage.” 

Mr Shaw added: “With major transport links on our doorstep in both locations and deepening links with our local universities, we will increase our profile and attractiveness as a major creative and agency industries employer in the north, with all it has to offer as a place to live and work, culturally, historically and environmentally. 

“One of the most rewarding aspects of these projects is that they involve local businesses and academia. Plus we’re very much in support of the ambitions of the Northern Powerhouse, with Leeds and Sheffield key to this.” 

Professor Matthew Robson of University of Leeds, programme director for the new MSc course, said: “Jaywing is an extremely impressive, forward thinking business with obvious ambition for the specialist fields it works in. The course we’ve designed combines academic rigour with real world thinking, much as Jaywing does itself, and provides a clear path to employment for its students.” 

The Leeds extension will be a sympathetic addition to the historic Small Mill building near the Royal Armouries and Leeds Dock.  The building was once a malting house, the biggest in the country, as part of the Tetley empire and still retains two old grain stores.  

In Sheffield a major conservation, redevelopment and regeneration project will see the once derelict steel forgery Albert Works transformed into the firm’s new HQ, kick starting a redevelopment programme in the area.   

The projects are very much local business affairs that see Jaywing working with a number of Leeds and Sheffield businesses that include Yorkshire Design Group and specialist low-carbon architects Cartwright Pickard in Leeds, the Leeds and Sheffield offices of legal firm Irwin Mitchell, and in Sheffield City Estates, Interior Architects 93ft Design, property agents Knight Frank Sheffield, construction & property consultants Castle Owen and construction outifts, contractor JP Mooney and M&E consultants Shearstone Mechanical. 

Paul Ellison, managing director, Yorkshire Development Group, said: “We’re delighted to be able to extend Epiphany’s existing building, meaning they can stay where they are while increasing the capacity of the building. 

“The Leeds Dock and Southbank area is seeing considerable regeneration at the moment in a city that is undergoing unprecedented change into a true destination for work and leisure.”

0718 Jaywing View 1_Matilda Street - Sheffield office
Jaywing’s new Sheffield office

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