Linley & Simpson will now go forward to represent Harrogate in the 2016 national finals of the flagship awards in September, which will be hosted by Martin Roberts of the popular BBC TV series Homes Under The Hammer.
Up against six other Harrogate agents, the sales and lettings service offered by its Princes Square branch scored highest when judged against 25 different criteria by a team of mystery shoppers from the BPA.
Branch manager Anthony Metcalfe said: “There is no shortage of excellent agents in Harrogate, so to scoop this award reflects a tremendous team achievement.
“Linley & Simpson has a strong focus on customer service which is at the heart of everything we do. The awards were an ideal opportunity to put our approach to the sternest scrutiny from independent mystery shoppers – and they hailed it as ‘outstanding’.
“We are all now looking forward to the finals and representing Harrogate on the national stage. We are crossing our fingers for even more success.”
The BPA’s Robert McLean said: “Where an agent has been attributed with one of our awards, it is simply down to the fantastic customer service levels that have been demonstrated across a prolonged period of time.
“Agents who go that extra mile, and have outstanding levels of customer service, are rewarded with our accolade. It acts as a beacon to highlight these attributes to their local marketplace.”
The BPA specifically design their awards to be attainable to all agents. It has removed all barriers to entry, such as cost, to ensure that it has the most inclusive awards. They have also been developed to remove any opportunity for bias or manipulation.”
The BPA team personally mystery shopped all entrants against a set of 25 criteria in order to get a balanced overview of their customer service levels.
Judging criteria is both comprehensive and detailed, exploring different mediums, scenarios and time periods to ensure agents have been rigorously and fairly judged.
This is the latest in a series of awards won recently by Linley & Simpson, an independent agency with 11 branches across North and West Yorkshire, including Harrogate, Ripon and Wetherby.
Previous national accolades have been awarded by judges in the Estate Agency of the Year awards, the Letting Agency of the Year awards, and the ESTAs – the Estate Agent and Letting Agent awards.