She joins the York-based tourism attraction group following four years with English Heritage as marketing manager for the North of England, having previously worked for Northern Film, Business and Enterprise North East and the National Railway Museum.
Juliana Delaney, chief executive of Continuum Attractions, said: “I’m thrilled to welcome Jules to take the helm of our sales and marketing division. Jules’ high level and very up to the minute marketing expertise coupled with real tourism experience will take Continuum’s marketing agenda onto a new improved level.
“Marketing is at the very heart of our business and vital for sustained growth – we are now better prepared to deliver growth than ever with Jules leading our great sales and marketing team.”
Jules said: “It’s an exciting time to join Continuum and I’m looking forward to taking the lead of our brilliant, ever growing portfolio of commercial attractions.”
Continuum Attractions also recently announced two new visitor experiences in partnership with ITV: Coronation Street On Tour in Glasgow and the Emmerdale Studio Experience in Leeds. In its 32-year history, Continuum has worked with over 100 world-class attractions and currently operates story based visitor experiences across the UK, including the Emirates Spinnaker Tower in Portsmouth and The Real Mary King’s Close in Edinburgh.