Leeds-based creative digital specialists Tall Ltd is set to expand its portfolio of sporting and adventure brands, having scored a new business win from the Rugby Football Union (RFU), the national governing body for grassroots and elite rugby in England.
Tall created an RFU-branded experience with a simple and intuitive user journey where teachers were able to access a range of rugby-based resources relevant to the school curriculum. Since launch, the website has racked up more than 5,000 registered users, triggering more than 34,500 downloads, and helping to show how the values of rugby union are relevant to different learning situations.
Now, Tall have been asked by the RFU to build upon the success of the project for the future. Since winning the account, Tall have created a new development plan for the website to improve the experience for teachers in a classroom setting.
Tall has added a number of sporting and adventure brands to the creative team’s growing portfolio. Since 2015 Tall have been working for the Global FEI (International Federation for Equestrian Sports) to develop creative concepts for the Furusiyya FEI Nations Cup™.
Also, for the Youth Sport Trust which is devoted to changing young people’s lives through sport, Tall were commissioned to create a new approach to digital publishing, in keeping with YST’s brand, using modern and user-friendly techniques.
Guy Utley, founder and managing director of Tall, said: “Sport is such a rich subject to get our teeth into on so many levels and we’re thrilled to be given the opportunity to work with the RFU We had a really positive initial response from teachers with the Rugby World Cup work that we did and we’re keen to reach more widely and help to spark children’s interest in rugby and all that it stands for.”