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Joules joins retail line-up at Victoria Gate, Leeds

Joules, the premium British lifestyle brand, will be opening at Victoria Gate on 20 October. 

Joules’ 281m2 new store located on the ground floor, next to GANT, will offer shoppers its full range of branded lifestyle clothing, accessories and homeware. Joules, which has grown to become one of the UK’s best-loved lifestyle brands, with values of time-off, enjoying the great British outdoors, family and fun, perfectly complements the strong retail mix already assembled. 

The arrival of Victoria Gate will see a number of new aspirational retailers and restaurants open in Leeds for the first time,  creating the new 53,400m2 Victoria Estate that will transform the city’s premium retail, dining and leisure offer. 

Robin Dobson, director of retail development at Hammerson, said: “Joules is a great addition to scheme’s retail offer and we are delighted that the brand has selected the scheme to open a new store in the city. The imminent launch of Victoria Gate with its new mix of brands will support Leeds’ ascent up the rankings as one of the best places to visit and shop in the UK.”  

Andrea Gray, retail and shows director at Joules, said: “We’re thrilled to be bringing our unique personality and style back to Leeds and shoppers in the area. The Victoria Gate scheme is an exciting new development that we’re delighted to be a part of.”


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