Hundreds of students in Bradford flocked to The Broadway shopping centre as they took part in the city’s very first Student Lock In.
The Broadway opened its doors to the huge crowd of students at 6pm, and savvy students made the most of the night of discounts, giveaways and competitions until 9pm.
Showing that the #BroadwayLockIn was about more than just shopping, live street magicians wowed the students with their skills, while others tried their hands at ten pin bowling as a pop up lane was temporarily installed on the mall. Bradford Beer Festival representatives were on hand to give out samples and get the students’ opinions on which drinks they liked best.
Live music was playing throughout the Lock In as a DJ set up their decks in the centre while students visited the stores and photo booths set up for the #BroadwayLockIn.
Popular brands in The Broadway such as Topshop, Superdry and H&M took part in the #BroadwayLockIn, offering discounts of up to 25 per cent for those who attended, and students were invited to take part in a number of activities which popped up along the malls including dance classes and tucking into a chocolate fountain.
Broadway’s general manager Ian Ward said: “We were really happy to see so many students turn up to be a part of the #BroadwayLockIn. As the first event of its kind in the city, the turn out really showed that the students in Bradford know a bargain when they see one, and hopefully they’re all perfectly prepared for the year ahead now!
“Bradford has so much to offer students not just educationally, but culturally as well. We like to think that the #BroadwayLockIn served as an unofficial welcome to the city, and we’re really looking forward to seeing these students thrive in Bradford throughout their time at uni.”