Henderson’s Relish, one of Sheffield’s best-kept secrets, is now being shared with North Yorkshire.
Since Henderson’s was first invented in 1885, it has been a uniquely Sheffield product, reaching legendary status in the city.
Now, however, the hugely-popular condiment is being rolled out across North Yorkshire from Henderson’s new production facility at Parkway as part of an expansion drive.
Hard on the heels of this initiative comes the news that the iconic Hendos has been shortlisted for a major prize in the prestigious Deliciously Yorkshire Taste awards.
General manager Patrick Byrne believes Henderson’s is entering a new era of even greater prosperity, with increasing brand recognition on a national scale.
He said: “Our shortlisting in the Deliciously Yorkshire Taste awards underlines our growing appeal across the county. We now have the opportunity to grow as a business and we are currently raising our profile and selling our relish right across North Yorkshire.
“Our famous sauce is mainly sold in South Yorkshire and north Derbyshire – but a change in packaging and distribution will make it easier for more major supermarkets across all of North Yorkshire to have the product delivered.
“We’ve always wanted to make a shelf-ready package box and, by having it delivered from a warehouse, rather than us taking it to stores individually, means we are now going to be in more supermarket stores across the whole of North Yorkshire, including Asda, Tesco, Booth’s, Waitrose, Sainsbury’s, The Co-operative and Morrisons.
“We are now producing 5,000 bottles a day at our production facility off Sheffield Parkway Business Park, so we can keep up with demand.
“Sheffield people have moved all over Yorkshire and the product has become and more and more popular because it is made in Yorkshire. It has become a real Yorkshire product – but we’ll always be from Sheffield.
“Despite increasing recognition for Henderson’s across the UK, we remain committed to South Yorkshire and we will never forget our Sheffield roots. We will always focus on the brand’s fine heritage and continue to pay back the warmth and support shown to us by the local people.”
Such is its iconic reputation and cult status, Hendo’s is seldom out of the news. For example, earlier in the year, a bottle bearing the words ‘Henderson’s Relish Sheffield’ was discovered in a field not far from the River Somme in France.
Patrick added: “Henderson’s Relish is just quite amazing. Every day turns up something different. One of the nicest things is that people talk to us about it, telling us their stories about smuggling it abroad. So many people say they have to have it at family get-togethers, as if it’s part of the family.
“This discovery put it in a new context. It’s very humbling. Someone was out there going through the horrors of that warfare, but they had a little bit of Sheffield with them through Henderson’s Relish. It is especially poignant that our bottle was found this year, the centenary of the Somme.”
One unusual factor behind the historic brand’s current success is very modern – because it is gluten free. Patrick said: “There are now ten per cent of the population who are looking for a gluten free diet and when Novak Djokovic won Wimbledon last year he spoke about how his gluten free diet helps him.”