PR, social, sponsorship and events agency, Hatch Communications, has won a competitive pitch to be appointed by Chill Factore, home to the UK’s longest indoor real snow slope.
Hatch will use their wealth of experience in the leisure industry to help Chill Factore cement their position as one of the UK’s leading visitor attractions via a series of creative campaigns over the next 12 months, encouraging more consumers to visit the destination in Manchester.
Chill Factore launched in November 2007 and has welcomed over 10 million guests since opening. Visit England accredited, the leisure attraction is open 364 days a year.
Morwenna Angove, CEO at Chill Factore, said: “We’re looking forward to working alongside Hatch – their pitch was compelling and delivered some fantastic concepts that will support our ambitious plan to become one of the UK’s leading land and snow attractions.”
Jason Madeley, managing director at Hatch Communications, said: “Chill Factore is one of the most recognised leisure destinations in the UK and we’re excited by this new relationship and the campaigns for 2017.
“Our team and experience lends itself perfectly to delivering on their objectives for the year, which will help drive more families than ever to North West of England for the ultimate real snow experience.”