Pictured are Leeds United Ladies footballers with The Rev Matthew Dean cutting the ribbon and Darcy Willson-Rymer, chief executive of Costcutter; Simon Shaw, director of company owned stores for Costcutter; and store manager Dawn Whitworth
Shoppers in Whitkirk, Leeds, were treated to a football skills sessions when members of the Leeds United Ladies football team officially opened a new-look Costcutter store on Selby Road.
The new store, which also welcomed local Vicar, The Rev Matthew Peat, and his choir as special guests, is only the second all-new Costcutter store to open in the UK, showcasing a new brand and store design and utilising in depth shopper insights to create a product range specifically for this area to meet local shoppers’ needs.
Offering an extensive range of convenience products including food-to-go, a comprehensive selection of fresh food and chilled produce, beers, wines and spirits and locally sourced products, the store has created 12 new jobs, with staff employed from the local area.
To celebrate the launch, store manager Dawn Whitworth invited shoppers to a family fun day, starting with a football skills demonstration followed by a performance from the local choir, face painting, food tastings and a host of special offers and giveaways.
Costcutter Supermarkets Group director of company owned stores, Simon Shaw said: “The new-look store has been designed to meet the needs of the local community and to offer not just the products they want, but a fantastic shopping experience. As one of the first new-look Costcutter stores, we’re really looking forward to wowing customers with our fresh look and feel and can’t wait to see their reaction.”
The Leeds store is one of the first new look Costcutter stores in the country and forms part of a brand transformation programme that responds to the needs of today’s shoppers. It reflects the need for convenience stores to evolve away from the outdated, cluttered, stores of the past to become enjoyable places to shop. This includes focusing on modern convenience shopping needs such as fresh and chilled food, making it easy to grab what shopper’s need for their evening meal, as well as food-to-go for the busy shopper.
Simon Shaw added: “The launch of the new brand is part of a wider programme to enable our retailers to respond to the specific shopping needs of their local community by developing a truly local offer that attracts new shoppers into their store.”