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York agency says good branding means business

York-based branding and design agency, United by Design, has launched its retail brand and initial rollout for Modern Souvenir Company.

Modern Souvenir Company (formerly Revival Arts of Bath) has been perfecting the craft of plaster-moulding and casting for over 25 years; their highly detailed gifts and home accessories are instantly recognisable and very collectable. Their collections draw on experiences from travellers past, present and future – from the 18th Century ‘grand’ tourist to the writers and artists who explored the British Isles in the 19th Century. Each souvenir represents memories and stories of people and places whilst also celebrating Great British architectural and cultural heritage.

Modern Souvenir Company was looking for a timeless and aspirational brand that encapsulated their tradition and reputation whilst recognising their modern foresight. They were also looking for accompanying POS, packaging and literature as part of their retail brand experience with both ongoing and future collaborations to deliver further work.

Modern Souvenir Company held a stand at Spring Fair, at the NEC in Birmingham. It reported that buyers loved its new branding, and that its stand even caught the attention of home-style guru Laurence Llewelyn-Bowen, who was pleased to offer guidance and advice for Modern Souvenir’s future ventures. Local York chocolatiers, Choc affair, supplied chocolate treats for visitors to the stand which were also very well-received.

The new brand is helping Modern Souvenir Company to reach above and beyond on their sales targets with a ten per cent increase in sales month on month since the launch of the new brand last November.

Stephen Spencer, Modern Souvenir Company head of brand and business development, said: “The team at United by Design has been meticulous in their understanding of our aspirations and focused on our priorities within a demanding timeframe.

“They’ve worked with us to create a brand that we are truly proud of and that reflects our unique proposition and values. We got a great response at the launch and we’re confident our new brand will help us to grow the business over the next few years.”

Owen Turner, managing director of United by Design, said: “Through our in-depth research into the history of the souvenir and the true connection of the craftsman in the process, we reached a final brand mark and system of communication that links the wonderfully diverse collections.

“The new brand experience resonates with and engages both trade and retail consumers in a very tactile way that will help differentiate the business now and in the future.”

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