Sales of Shipley-based home security device Patlock have boomed since its appearance on BBC Two’s Dragons’ Den earlier this month, with orders trebling year-on-year.
Craig Knott, founder of the French door locking gadget, was grilled by the Dragons on our screen on 5 February and – despite leaving the den without funding – he’s seen his sales go through the roof as a result.
“Sales of Patlock have more than trebled this month compared to February last year,” said Craig. “Getting the opportunity to beam the product directly into people’s front rooms was a once in a lifetime opportunity and it’s had an enormously positive impact on the business. To see such a boost in sales directly after the show was amazing and demonstrated so clearly the customer demand for our product.”
The appearance in the Den follows Craig awarding retail distributorship of Patlock to outdoor living brand Bar-Be-Quick in late 2015, mere months before the filming of the show. Bar-Be-Quick’s existing channels facilitate listings in stores and online.
The Patlock, which was designed and developed by Craig in Bradford, assists home owners in securing their property against burglars and the method of forced entry known as lock snapping.
Lock snapping involves the breaking of the cylinder from a UPVC door, which then enables the trespasser to manipulate the lock to open it. When compromised, the cylinder renders all of the other locking points useless.
Patlock removes the risk of lock snapping by securing all shoot bolts and levers, ensuring that the doors remain in the locked position. This stops the exterior handles from being operated and removes the option to open the doors from the outside.
Craig said: “Entering the Dragons’ Den was unlike anything I’d ever done before – and I’m not sure I’d be queueing up to do it again! The dragons give you a really good grilling which can be pretty tough going, but I tried to give back as good as I got and I think I got some respect from that.”
Although Craig ultimately left without funding – thanks to a final attack from Deborah Meaden – he is clear that the programme has been a good thing for Patlock.
Craig added: “Seeing such a spike in demand has given the company the confidence that the customer appetite is there for variations on the product. We are now focusing on developing a newer model to offer customers a choice.”