Full service Leeds agency We Are Boutique has been appointed by new-to-market luxury British mattress company, herdy®sleep in a digital marketing capacity.
Darren Marcangelo, co-founder of herdy®sleep, said, “Our mattresses are handcrafted in Yorkshire with natural materials sourced from the Lake District. This is very much a venture of passion, so we wanted to work with an experienced team that shared our vision and could guide us through digital as a new market entrant.
“Boutique’s hands-on approach suited us down to the ground and we’re excited to grow the business together.”
Herdy®sleep is a new collaboration between the Lake District’s much loved The Herdy Company and luxury mattress manufacturers Harrison Spinks. Made from sustainably sourced Herdwick sheep wool, manufactured in Yorkshire and delivered in a box, the product’s authenticity naturally appealed to Boutique.
Agency director Simon Bollon said: “This is a really exciting collaboration for us. We identified this market as a fast growth sector under disruption and wanted to work with a client that had personality, cared about the customer journey and offered a good cultural fit with our team.
” With refreshing brand values, a charismatic team and a real opportunity for industry stand-out, it’s a proposition that had us hooked from the off!”