Doncaster Racecourse – one of the largest attractions for day visitors in the town – is one of only 11 courses in the UK to receive a top industry accolade from the Racecourse Association (RCA).
It received the award for its overall visitor experience, with a particular commendation for its visitor information and signage, which adds to the enjoyment of the day for its visitors.
Tim Banfield, executive director Doncaster Racecourse, said: “We are delighted to receive this award and the associated industry recognition that comes with it,” said . “It is the continued efforts of the entire team to deliver a fantastic experience for everyone, whether an owner, jockey, trainer or visitor, that has led to this award and I thank them all for their team spirit and commitment.”
The Quality Assured Racecourse Scheme (QARS) is carried out in conjunction with VisitEngland and VisitScotland and allows racecourses to be benchmarked against other attractions, ensuring that standards across the sporting and leisure venues remain consistent.
Of the 60 courses in Great Britain all were rated as ‘good’ or higher however, eleven received the highest award of Excellence when judged and rated on criteria which includes; the quality of the day out, customer service levels, cleanliness and the efficiency of the racecourse operation.
Tim added: “Racing at Doncaster continues to grow in popularity with a growing number of loyal visitors choosing us as their number one racing venue.
“We aim to make racing and our venue enjoyable for everyone whether it is their first, or one of several visits, and achieve this through consistency and a clear direction of standards and strategy.”