Huddersfield-based brand agency, The Engine Room, is set to highlight the power of great design in the North, in a variety of upcoming seminars and workshops.
Discussing the impact that design can have on a firm’s bottom line – as well as some of its wider benefits such as cultivating employee advocacy – the company is now encouraging local business leaders and design professionals to attend.
The series of four sessions is being kick-started in Leeds on Friday. Focusing on the topic ‘The Power of the Brand’, The Engine Room’s managing director Lesley Gulliver will take to the floor of Design Network North’s monthly Rise and Design event.
Joined by client Olando Salina of Polyseam, the duo will discuss how they collaboratively achieved an annual sales increase of 744 per cent for the sealant manufacturer, and in turn, won the prestigious Grand Prix for the DBA’s Design Effectiveness Awards.
Lesley will then head to The National Festival of Making for the Business Innovation for Growth (BIG) conference on Thursday May 4. This seminar – taking place at Blackburn Museum and Art Gallery – will examine the role of design thinking in driving change and exploring new business opportunities.
Design director, Darren Evans, will also share his design expertise at Manufactured Yorkshire on Wednesday May 10. Discussing how internal branding can help to embed a positive culture, he will shine the attention on the work undertaken with world-renowned manufacturer Cummins.
Commenting on why The Engine Room is championing the power of the brand at these events, Lesley said: “Branding is often interpreted as a ‘nice to have’, or even a side-line of marketing efforts. But, as these case studies will show, that’s simply not true! Branding is not an art, it is a strategic exercise that can act as an unrivalled catalyst for growth.
“So, whether a business is looking to develop their own brand, or an individual working within the branding industry wants to improve their knowledge, these sessions will give people a real insight into what’s possible!”
The fourth workshop is set to take place on Tuesday May 16 at the Museum of London, in conjunction with the DBA. Speaking to other design agencies and commissioners, Lesley will chat about how effectiveness and creativity worked hand-in-hand to deliver real results for Polyseam, which led to the Grand Prix award win.
Founded in 2001, Huddersfield-headquartered The Engine Room is run by founding director Darren Evans and MD Lesley Gulliver, and has clients in varied business sectors ranging from manufacturing to health and the public sector.