European award-winning PR and Communications agency Acceleris has bolstered the digital content and online media expertise of its team with a hat-trick of new appointments.
Jake Setterfield joins as account manager and will be working across Acceleris’ specialist housing, motoring and maritime sectors. With a background in broadcast journalism and digital marketing, Jake’s experience includes working on major retail brands including John Lewis and the opening of Hammerson’s new £150m Victoria Gate centre in Leeds.
He will be using his digital expertise to instigate the agency’s new ‘Insights’ division, which uses analytics and social media metrics to deliver highly targeted and commercially focused communications strategies for clients. He will work across Acceleris’ Harrogate and London offices.
Phillip Portman joins Acceleris from The Daily Star as account executive after gaining valuable digital content production experience working on the national newspaper’s Online Showbiz Desk. Phillip will be using his creative content and copywriting credentials to place clients at the heart of the news agenda at both a local and national level.
Ben Rowe also joins Acceleris as the fifth new recruit in two years to join the agency through its ‘Acceleris Academy’ work experience programme, which enables students to gain valuable, hands on experience to support a career in PR.
Ben holds a master’s degree in consumer marketing from the University of Liverpool and is the latest graduate from the Academy, which has produced 80 per cent of the agency’s account executives.
Managing director Louise Vaughan said: “As well as maintaining the exceptional standards of service to our existing clients, our goal this year was to bolster our digital and SEO expertise as part of our new ‘Acceleris Insights’ offering.
“We have grown both our Harrogate and London teams with three exceptionally talented appointments to help enhance the skills set within the agency and harness a much more analytical approach to our campaigns, using online metrics to really hone in on how we most effectively engage audiences using both on and offline tactics.”