With the nation debating the benefits of Bring Your Dog To Work Day, Leeds-based Companion Stairlifts welcomed its own special guests when it hosted a Bring Your Grandparents To Work Day.
Companion provides home adaptations such as stairlifts and accessible bathrooms to customers across the UK. With many of their customers in the 70+ age bracket, Companion felt grandparents of its team would be able to offer valuable opinions and advice about the way the company handles communications ranging from telephone enquiries to websites and brochures.
Companion managing director Clare Brophy said: “As a company that cares about our customers and what they think of the way we do business, we thought it would be helpful to get the views of some older people on our marketing and communications activities.
“Once we introduced the idea of a Bring Your Grandparents to Work Day our team really got behind it, inviting their relatives to spend some time with us. We had five grandparents join us for an afternoon, listening in to calls and then giving us their thoughts about our brochures and website. It was a fabulous day and lovely to meet our team’s extended family. Everyone thoroughly enjoyed it.”
Companion arranged for the grandparents to listen to calls dealing with enquiries about stairlifts and accessible bathroom adaptations as well as those to the customer service team.
Clare added: “We’re very grateful to all our grandparents for taking the time to give us their opinions and some good ideas which we’ll be looking at in more depth. It was lovely watching them with the team, and we’re all absolutely thrilled that they gave us such positive feedback.”