Consumer electronics brands Hisense has appointed Matthew Doyle as its new national account manager.
Working from Hisense UK’s Leeds office, Matthew’s remit will see him focus on white goods and working closely with the leading UK retailers.
Matthew joins Hisense UK from Euronics, where he worked for the last five years, specialising in brown and white goods. His eight years industry experience also includes buying roles at Best Buy and Carphone Warehouse, having worked his way through the ranks from the shop floor.
Matthew will be part of the Hisense UK team that will look to continue developing its white goods, with a focus on multi-door and energy efficient models that boast their unique Total No Frost feature – adding value for the consumer with new innovative features to differentiate the brand from competitors.
Matthew Doyle said: “I’ve followed Hisense’s development over recent years and have seen them grow and evolve into an impressive brand, both here and across the globe. I’m excited to start working with such a diverse and high-quality portfolio of products.
“Developing new business is exciting, but growing and creating a point of difference in our product category is what really attracted me to Hisense. We have a strong product team in the UK and all over the world, and the brand has a lot of support and a great relationship with retailers and consumers alike.”
Hisense UK’s deputy managing director, Howard Grindrod, said: “It’s a pleasure to welcome Matthew to the team. He has a wealth of experience in retail and we’re delighted he has chosen to move to Hisense.
“Matthew’s expertise will mean he can make an immediate and noticeable contribution to our continued development here in the UK and his previous roles as a buyer will help strengthen the team further and build lasting relationship within the industry.”
Hisense is an Official Sponsor of the 2018 FIFA World Cup Russia. The partnership will see the brand become the Official Television Supplier of the 2018 FIFA World Cup, as well as the 2017 FIFA Confederations Cup and is part of a wider sponsorship drive to highlight the brand’s growing activity in the European market.