Leeds-based PR agency MacComms has been appointed by two Yorkshire firms to help raise their profile and enhance the businesses’ communications strategies.
The contracts will see MacComms providing PR support to vehicle-hire company, Arrow Self-Drive and men’s fashion brand, Vanacci.
Managing both companies’ public relations and marketing requirements, MacComms will undertake a product launch campaign on behalf of Vanacci and assist Arrow Self-Drive with award entries and local media engagement.
Formed in April 2015 by entrepreneur Ellie MacDonald, MacComms has helped more than 50 firms to raise their profile. The firm has supported a number fellow start-up’s and SMEs as well as national and global brands.
Managing director and co-founder of Vanacci, James Whitfield, said: “Having already secured significant coverage for Vanacci ahead of Father’s Day, which is a key time of year for us, we are delighted to establish a working relationship with MacComms.
“The MacComms team has been very enthusiastic and keen to help our new business flourish. We are very much looking forward to the success that working with MacComms will no doubt bring to our business.”
Managing director of Arrow Self-Drive, James Hill, said: “MacComms has already been proactive in securing us coverage and implementing the PR strategy that we have needed in order to boost our business and raise our profile locally. We have every faith that MacComms will continue to deliver an outstanding service and help us to source new opportunities that will help take our business to the next level.”
Managing director of MacComms, Ellie MacDonald, said: “It is an absolute pleasure to be working with such inspiring businesses in the region. Both Arrow Self-Drive and Vanacci have great plans in the pipeline to drive their businesses forward and we’re excited to be a part of this.
“The businesses have been extremely helpful in providing us with the necessary content we need to secure relevant media coverage and we’re looking forward to working on future opportunities together.”