The Equine and Livestock Insurance Company launches new brand

Following a multi-million investment, York-based insurer The Equine and Livestock Insurance Company Limited is launching a new brand, The Insurance Emporium.  

Designed as a one-stop shop for all customers’ insurance needs, The Insurance Emporium will include traditional offerings, such as pet and motor cover, alongside cover for life events and hobbies, such as equine, home, fishing, weddings and golf. The new brand will offer a portfolio of more than twenty products with most allowing customers to only pay for the level of insurance cover they actually need.  

With ambitious growth plans, all products offered by The Insurance Emporium have been carefully structured and refined to ensure they meet the needs of discerning customers, whilst giving room for flexibility and personalisation.  

As part of the launch, The Insurance Emporium has teamed up with the well-known television BBC character star from the 1970s, Mr Benn, star of the eponymous cartoon, who will be the welcoming face of the new brand.  

Francis Martin, chief executive officer of The Insurance Emporium, said:  “The UK has the largest insurance industry in Europe, and the third largest in the world, so it is clear that British people really care about protecting the things they value and the lifestyle they enjoy.  

“We launched The Insurance Emporium in order to cater to these needs, providing customers with an all-in-one lifestyle insurance provider that puts people in control by letting them decide to insure what’s important to them, not the other way around. 

“We want to make it as easy as possible for people to get the cover they want, whatever the product, with a retail-like experience that means they can feel good about their financial future.

“We’re delighted to have Mr Benn as the face of our new brand. He is a familiar and reassuring face for customers and our campaigns will show him embarking on some far-flung and exciting adventures!”


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.