The 10,000 sq ft retail premises in Chester opened last month and is the company’s 13th base nationwide. The launch will add six full-time employees to its 70-strong workforce.
Six months of planning and renovations have gone into creating the showroom, which has over 100 tile and bathroom displays on offer.
The new store is the latest in a string of recent expansions, with the firm opening a 12,000 sq ft flagship showroom and 110,000 sq ft warehouse in Birstall, Leeds, just three months ago.
Neil Bell, head of retail for Easy Bathrooms said: “We have ambitious growth plans to become a truly national brand. Our other stores are predominantly based in Yorkshire and the West Midlands, so Chester is a key location for us.
“We are confident that with the trusted management team in place, we can uphold our great service levels for new customers within this area.”
Clients will be able to work with staff to design their own bathroom, for free, using the firm’s award-winning ArtiCAD 3D system.
“We are continually looking at new ways to improve the customer experience and our design service helps us to achieve that,” he added.
The company is also planning further growth across the UK in the next six months, with two more retail spaces in the pipeline.
Easy Bathrooms launched in 2012 with its first store on Royds Lane, Leeds, which is still open today. Its other Yorkshire retail spaces are located in Sheffield, Huddersfield, Wakefield and Doncaster.