The sale of an iconic TV cottage has led to an extensive re-brand for one of Yorkshire’s longest-running business estate agents.
Leeds-based Ernest Wilson has unveiled a new-look corporate identity following a significant investment to modernise its marketing communications and deliver a 30 per cent business growth target this year.
The project came about after the business agent, located in Gildersome, was instructed to sell “Nora Batty’s cottage” in Holmfirth, made famous by long-running television series, Last of The Summer Wine.
The cottage was being sold by Neil Worthington, managing director of Holmfirth branding and design firm, Worthington Brown.
Stuart Moorhouse, sales director at Ernest Wilson, said: “After Neil instructed us to sell the iconic TV cottage, we began discussing the idea of a re-brand with his team.
“Ernest Wilson is aiming for 30 per cent business growth this year, and we needed to do something in order to bolster our position in the market and help to increase awareness of our services.”
Mr Worthington said: “The cottage sale naturally led to talks about how the Worthington Brown team could update the old-fashioned, formal image the directors felt had become associated with the Ernest Wilson brand.
“After conducting extensive market research, we delivered a complete re-brand for the company across the marketing mix, including a new website, building signage and a strategic social media marketing plan.”
Mr Moorhouse added: “I am confident that a re-invigorated brand, supported by the marketing expertise of the Worthington Brown team, will see us exceed our growth target and deliver some real results this year.
“Our investment in a social media strategy has already seen web traffic increase significantly, and we are currently filming for our first ever TV advert that is due to air in September.”