CreativeRace has revealed an overhauled identity!
Its brand evolution cements the agency’s new direction following chairman Gordon Bethell taking sole leadership of the agency earlier this year.
The agency’s relaunch features a new brand proposition – “No Barriers”.
Chairman Gordon Bethell said: “No barriers in our world refers to how we operate as an agency. We identify and break down the barriers disrupting a client’s path-to-purchase, to deliver real results. We don’t believe in comfort zones or playing it safe creatively.
“Our significant expertise in retail, working with brands including Greggs, DFS, Pets At Home and of course ASDA makes us well placed to deliver this very real approach.
“We operate in a thriving area in the North, with Leeds becoming a leading digital light nationally and our London office is also flourishing. We have a strong team, client roster and great results – now, we want to make our work and agency as known as it deserves to be.
“We have essentially pressed ‘reset’ on the agency to take the next step forward as a business, without barriers.”