Brass develops its insight offering with new hire

Sam Bannister and Paul McGann

Brass, a Leeds-based integrated marketing agency, has expanded its insight offering, with the appointment of Sam Bannister to the newly created role of head of insight.

The introduction of the new position marks an increased investment by Brass into insight, strengthening its offer to existing clients such as First Direct, Kellogg’s, Hammonds, CITB and Lucozade.

Bannister spent an earlier part of his career at Brass, as a senior researcher. A position at RDSi followed, where he was responsible for a number of FMCG, shopper, and financial services accounts, before his return to Brass.

In his new position, Sam will be establishing the role and benefits of insight within the broader agency offering, and is already beginning to implement his experiences.

Sam Bannister said: “It’s a great time to re-join an agency that’s known to deliver high quality, award winning insight. We want to be able to do something different to what’s currently in the marketplace – a more progressive approach to insight – and Brass offers a fantastic opportunity to do this.

“We’ve been listening to the needs of clients, and strongly believe we can combine research expertise with the talented Brass creative and digital resource to build an agile and distinct insight proposition.

“The atmosphere in the workplace is as exciting as ever. Insight is on the agenda of every team, and I’m really looking forward to journey.”

Managing partner Paul McGann said: “All businesses face greater uncertainty during the Brexit transition and our clients need innovative research and insight more than ever.

“Whether it is launching new FMCG products, devising an advertising campaign or creating a better user experience, Sam brings a wealth of knowledge to help optimise the opportunity and drive ROI. Watch this space for some exiting developments in the world of research!”


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