Enjoy Digital appointed by online bedding retailer to drive ecommerce growth

Chris Jackson, Andy Hey and Jonathan Filewood

Enjoy Digital has been appointed to provide search marketing services for MattressNextDay, one of the UK’s leading online bed and mattress retailers.

The Leeds-based integrated digital agency will deliver paid search marketing activities in order to evolve and drive forward MattressNextDay’s online strategy and increase revenue.

Enjoy Digital will also implement conversion rate optimisation projects to maximise site traffic and increase overall conversion rates for the online sleep brand.

MattressNextDay provides one of the largest online collections of bedding, stocking over 180 different varieties of mattresses and over 100 styles of beds, bed-frames and divans from some of the UK’s most prestigious brands; including Silentnight, Sealy, and Sleepeezee.

Mike Wallace, managing Director at MattressNextDay, said: “We are delighted to appoint Enjoy Digital as they have over eight years proven search marketing experience in the bedding and home interiors market.

“We will also benefit greatly from the agency’s innovative and results-driven approach, to maximise our online presence and drive revenues.”

Chris Jackson, director at Enjoy Digital, said: “This is an exciting opportunity for us to build on our expertise and experience in this highly competitive sector and to assist MattressNextDay in achieving its business objectives and ambitious online growth plans.”

Enjoy Digital operates internationally from its base in Leeds. Entering its tenth year in business, its team of 50 works with a range of leading brands; including Cox Automotive Group, Costcutter and HESCO Bastion.


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