Yorkshire tech partnership generates £1.6m revenue

PTG’s sales director Gary Saunders, with John Cotton Group’s network manager Steve Norton and Vapour Cloud’s CEO Tim Mercer

A partnership between Vapour Cloud and the pure technology group (PTG) has yielded over £1.6m in less than 12 months.

Recognising the complementary expertise within the two businesses, the channel specialists began working together in October 2016.  Fast forward just under one year and the enhanced service offering has been well-received by PTG’s ever-expanding customer base.

The 90-strong Leeds-based team supplies managed cloud services to SME and mid-market organisations throughout the country, in addition to IT infrastructures to FTSE 250 organisations.

But keen not to dilute its in-house skill-set, PTG sought a connectivity and communications partner to strengthen the tech solutions delivered to customers. With network, data security and voice communication capabilities within its own cloud portfolio, Elland-based Vapour was a logical choice.

Now, any project with a wide-area-network or hosted voice requirement is tackled by the two teams in tandem, with pillow and duvet manufacturer John Cotton one of the first dual customers to come on board.

And with £1.6m of contracted revenue already recorded, the future looks bright for the two businesses.

“Technological innovation is happening incredibly quickly in this industry,” said PTG’s sales director Gary Saunders.

“It therefore takes more than just intuitive products to stand out. What a customer really wants is a robust partner that can wrap up all of their requirements into one commercially-sound package.

“They need peace of mind that they’re dealing with experts in their field so that, should ‘disaster’ strike, they have everything in place to minimise operational disruption and continue with business as usual.

“They’re looking for speed, security and strong communication.  That’s why I think PTG’s relationship with Vapour has worked so well.  We’re on the same page in terms of what matters to customers and it all stems from our people.”

Whilst the past ten months have largely centred on dealing with reactive enquiries, the focus now is to proactively highlight the solutions that can benefit new and existing customers alike.

“We have only just scratched the surface with Vapour’s Tunnl™ product, for example, and know that the provision of Disaster Recovery solutions could substantially increase our turnover in the next few years,” added Gary.

“And that’s before we think about the new Web RTC-powered commercial voice product Höllr™. The channel is incredibly crowded at the moment, but collaborating with a firm like Vapour means we can offer more comprehensive, best-in-class support to customers, from one dedicated team.”


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