Young entrepreneur aims to deliver new dawn for digital news

Lyric Jain with MP Craig Whittaker

A budding Yorkshire-based entrepreneur is aiming to make his mark on the world stage with a socially conscious artificial intelligence (AI) start-up that he says will deliver a new dawn for digital news.

Lyric Jain, an MIT and Cambridge University student, founded Brighouse-based LogicAlly with the intention of “combatting the burgeoning echo chambers of thought that are evident in the way people consume news online.” He also said that when launched the service will eliminate fake news from its users’ screens.

“It is human nature to associate with like-minded individuals, and it is that behaviour that’s behind the success of the likes of Fox News and Breitbart in the US,” said Lyric.

“Both of these organisations have perfected an ability to serve slanted content to their millions of users, which has resulted in the creation of these echo chambers that are wholly populated by people with similar biases and political motivations.”

This approach, says Lyric, is also reflected by content aggregators like Facebook, which uses recommender systems to present users with content they are most likely to engage with.

“What we have online today is an artificially engineered serendipity where virtually every piece of information a user consumes fits into their own pre-existing narratives,” added Lyric. “My aim for LogicAlly is to remove these barriers and give those who want it the opportunity to see the big picture for themselves.”

With the aim of launching in early 2018, Lyric has already employed ten experienced developers, all of whom are currently working from the company’s headquarters to develop the platform’s user interfaces and finalise the coding that will ensure it will intelligently deliver wholly unbiased, unpoliticised content.

“The focus of AI projects is usually on improving process efficiencies by eliminating people from the chain, and when launched LogicAlly will be one of very few AI platforms that focuses on improving human experiences instead,” he said.

Commenting on a recent visit to LogicAlly, Craig Whittaker, Conservative MP for the Calder Valley, said: “During my recent visit to Avocet Hardware, I was enthused to learn of Lyric Jain’s exciting new venture, LogicAlly.

“The demonstration I was given was quite amazing. It’s certainly a wonderful and innovative tool and I wish him and his team the best for the future.”

LogicAlly is expanding and is looking to add to its talented team of developers. To find out more about joining the team visit


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