The cars will provide employees with a low-cost and low-emission alternative to using their own cars for business trips.
The car club vehicles are brand new 1.0 litre EcoBoost Ford Fiestas and were specially selected based on their low carbon emissions. The cars feature the latest fuel-efficient technologies, making them more environmentally friendly than most private cars. WDH employees can book the cars online or through the Enterprise Car Club mobile app on an hourly or daily basis.
It is hoped that the car club will reduce WDH’s reliance on employees using their own vehicles for business and reduce mileage claims.
In addition to lowering this cost and administrative burden, the car club will enable WDH to ensure employees are driving safe, regularly-maintained cars. Every Enterprise daily rental vehicle is put through a 25-point check before each hire and Enterprise Car Club vehicles have an inspection every fortnight.
This provides a level of control over driver health and safety that can be harder to manage when employees use their own vehicles for work. Recent research commissioned by Enterprise found that nearly half of grey fleet drivers across Europe (43%) do not undertake any regular maintenance checks themselves on their cars.
For the initial phase of the trial, Enterprise worked with WDH to identify around 50 employees who would get the most out of car club. These included the teams working with tenants and surveyors travelling to sites. All drivers have undertaken a driving assessment before being confirmed on the car club programme.
To ensure employees understand how to book and access vehicles, Enterprise has run two workshops at WDH’s head office.
Simon Gutteridge, sustainability manager at WDH, said: “We’ve been keen to move away from mileage reimbursement as it’s expensive, increases our carbon footprint and makes it hard to manage our duty of care for driver safety.
“A dedicated car club offers us an ideal alternative that addresses our concerns. Our employees can book and access the cars easily and Enterprise will manage the vehicle maintenance and availability and provide us with regular reporting. Enterprise understands exactly what we’re trying to achieve and has created an ideal programme to fit those requirements.”
Dan Gursel, managing director of Enterprise Car Club, said: “WDH is already focused on running a safer and more effective fleet, with all its people who drive a company vehicle required to go through a detailed driver assessment.
“A car club offers the next level of mobility for organisations trying to reduce their reliance on mileage reimbursement.
“Dedicated, on-site vehicles can be hired by the hour or by the day and provide a safe and cost-effective option, as well as flexibility to add other types of vehicle and upscale as requirements change.”