Experienced sales professional drives growth at chocolate company

Ian Webster

Whitakers Chocolates has strengthened its position in the private label and foodservice markets with the appointment of Ian Webster as sales manager.

The UK’s largest distributor of personalised chocolates created the role as part of its current investment programme to drive UK and export sales forward.

Ian joins the company with more than 20 years’ experience in FMCG sales and marketing roles with blue chip brands including Smith and Nephew as well as 15 years’ experience in the confectionery industry.

More recently Ian spent several years with Honeycomb Ltd selling its branded and retailer private label products.

William Whitaker, managing director of Whitakers Chocolates, said: “This role is something we’ve been working towards for some time and indicates just how much we are investing in driving sales of our retailer and private label ranges.

“Ian comes with considerable experience in the sectors and industries we are targeting and we’re pleased that he has joined the team to head up our growing sales department. His appointment allows me to take a more strategic role in the company and move further away from a sales function.”

Whitakers Chocolates was established over 125 years ago and now supplies ten million chocolates a week to hotels, restaurants and retailers across the world, from its headquarters in Skipton, North Yorkshire.

Ian addsed “I plan to work closely with the management and sales teams to drive exports and focus on the many potential opportunities for Whitakers Chocolates across all categories with its own brand and personalised and private label products.

“My experience in FMCG and confectionery sales means I can bring a new perspective to the sales and marketing strategy and make a solid difference to the company’s market presence.”


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