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Flagship site for new luxury holiday brand to open in North Yorkshire

A luxury holiday company is set to open its flagship experience in Pickering, North Yorkshire next summer, following an investment of £45million and the creation of 250 jobs.

Beyond Escapes will bring a brand-new concept for the staycation market to Yorkshire, offering guests the ultimate holiday experience with boutique-style, high quality accommodation and top-class facilities.

The brand’s philosophy is to create the perfect escape that is accessible to everyone and caters for all. Each of the BE experiences will be unique, embracing the individuality of the locality whilst providing an array of quality accommodation options and high-spec ancillary facilities, including BE Tempted restaurant and BE You Spa and Gym, all available to guests and locals alike.

After the completion of its two-phase opening plan, Beyond Escapes North Yorkshire will welcome over 1,000 guests at full capacity, in accommodation options including BE Lux Little Lodges, to one, two, three and four-bedroom BE Deluxe Lodges with private hot tubs and four-bedroom Deluxe Lakeside Villas.

The on-site BE Tempted restaurant will offer an à la carte menu, catering for 200 sittings per evening, with breakfast and light bites also offered throughout the day.

As will be the case with each of the experiences, the menu for the Yorkshire restaurant has been heavily influenced by its location, with fresh local produce being championed throughout. The restaurant will also boast a champagne and cocktail bar, where guests can reconnect with loved ones whilst indulging in their new favorite tipple.

As well as indulging in luxurious treatments, that have been hand-picked to provide the perfect blend of rejuvenation and relaxation, guests can take advantage of the on-site spa facilities which include relaxation rooms, thermal suites hydro pool and outdoor hot tubs.

In addition, the BE You Gym has 30 stations and enjoys stunning views of the experience’s picturesque surroundings. With annual memberships available each year, locals as well as on-site guests can work-out in style.

In addition, BE Events management space will also be available, with the capacity to host over 5,000 day visitors for conferences, festivals, events and weddings. An additional 1,200 guests can also be accommodated at the 20,000 sq. ft. indoor exhibition center.

Jason Bruton, managing director at Beyond Escapes, said: “Holidays are a treasured escape, a time to enjoy spending time with family and simply be together. They are a time to relax, recharge and reconnect with ourselves and others, whilst disconnecting from the hustle and bustle of day-to-day life.

“At Beyond Escapes we wanted to create a space that is different to everything else that already exists in the staycation market, a place that caters for all and which offers a quality holiday experience that goes above and beyond what people expect and we truly believe we will achieve that here in Yorkshire.

“Pickering has been our home from the beginning, so when it came time to select a base for our flagship experience there was never any doubt that it would be here. Yorkshire is such a diverse region, and we can’t wait to introduce more visitors to the area, so they can discover for themselves all that it has to offer.

“Each of our experiences will be unique in their own way, working in harmony with their surroundings, championing local produce and offering activities in keeping with the locality. That combined with Beyond Escape’s high-end, boutique style accommodation and top-quality facilities, allow both overnight guests and day visitors to be whatever they want to be.”


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