Ready, shreddy go… Trucks to light up the streets for Children’s Hospital

Russell Richardson operative Bryan Cuppit gets "elfy" for The Children’s Hospital Charity’s National Elf Service Appeal.

Each year, Coca Cola brings fizz to the Yuletide festivities by sending its iconic illuminated trucks out on the road.

Now a Sheffield company has decided to give its own wagon a sparkling festive makeover.

Confidential waste specialists Russell Richardson is aglow with Christmas cheer after adorning its giant shredding truck with illuminations. The Attercliffe company, which is gearing up to celebrate its 40th anniversary next year, has even changed its logo to a plum pudding for the season.

It’s all in a good cause… The Children’s Hospital Charity’s National Elf Service fundraising campaign, which runs throughout December in aid of Sheffield Children’s Hospital.

The illuminated truck will be staging a charity shred at Barnsley and Rotherham Chamber on Dec 12. And right up to December 22, all nine of Russell Richardson’s collecting trucks and shredders will be asking their customers across South, East, West and North Yorkshire, Derbyshire, Lincolnshire and Nottinghamshire for donations to the charity.

Russell Richardson has been supporting TCHC for the last three years and has raised over £5,000.

This year, marketing manager Emma Moorhouse ran the Sheffield 10K with the charity’s Team Theo to raise £600, which was matched by her MD Jonathan Richardson. And for the second year in a row, the company is sponsoring one of the giant illuminated snowflakes on the walls of Sheffield Children’s Hospital.

“We’re very proud to have one of only four stand-alone children’s hospitals in Sheffield and we support its charity as often as we can,” said Emma.

“We decided to follow Coca Cola’s lead and ensure no one can miss our mobile shredding shredder truck during December. We will be offering to shred personal confidential waste from all our customers and their staff in exchange for donations to the National Elf Service campaign, which helps a great cause but also is our way of keeping people safe from fraud this season.”

The trucks will be good to aglow from December 1, thanks to  the skills of fleet maintenance and identity specialists Ambassador Motor Company in Sheffield. And  service operative Brian Cupitt will be at the wheel, dressed in elf gear as often as his duties allow.

Russell Richardson are running a social media campaign and asking everyone who spots one of the festive trucks to tweet the company using the hashtag #RRpudding.

On Dec 18, a truck-spotter will be drawn out of the hat will receive a Christmas hamper.

Russell Richardson, which recently won gold for Environmental Commitment at the Barnsley and Rotherham Business Awards and is in line for a second environmental award in the Sheffield Chamber Awards on December 7, works nationally. Clients include the head office of the Formula One Grand Prix team, numerous police forces, motor giants, famous British fashion designers and thousands of SMEs.

The £2million turnover company operates the Sheffield City Region’s only shredding plant, which deals with up to 200 tonnes of waste paper, plus commercially sensitive, branded, counterfeit or faulty products, every week at the rate of seven tonnes an hour.

The illuminated truck will be staging its charity shred at the Coffee and Mince Pies networking event at Barnsley and Rotherham Chamber on December 12, 10am-noon at Unit 2 Genesis Business Park, Rotherham, S60 1DX. Members are advised to arrive with data waste to shred.


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