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York-based mobile outdoor advertising business put up for sale by owner

For sale!

A mobile outdoor advertising operator has been put up for sale with a guide price of £150,000.

Its owner, , plans to sell the highly profitable company in order to enable him to focus on his core business interests.

The Advertising Bike Company Ltd operates a fleet of advertising bikes equipped with billboards along with a number of “human billboards”, a digital advertising bike and a new three-sided digital advertising van. employs a number of subcontractors who are understood to be happy to remain with the business following any change of ownership.

, the national business transfer agent with an office in , has been appointed to handle the sale.

The Advertising Bike Company, which is currently based in York, was founded by the Lydiatt family in 2003. It delivers a portfolio of outdoor advertising products to a wide range of commercial customers including national, regional and local businesses.

The business, which is a preferred supplier to a number of and regional outdoor advertising agencies, turned over £120,691 in its most recent year. This figures does not include revenue from the company’s new digital advertising van which came into operation in August 2017.

, new business department manager at Blacks Business Brokers, said, “This relocatable business offers a really exciting opportunity for a new owner to take on a well-established advertising company with a large base of customers already in place. The business can continue to be managed by sub-contractors or a new owner can take a more prominent role if they wish.

“This is a turnkey opportunity with extremely low overheads and would work well either as a bolt-on acquisition for an existing business or a new venture for a first-time entrepreneur.

“It has a strong, loyal customer-base but it has been a part-time interest for our client so, with more of a focus on sales and search engine optimisation, it would offer a new owner the potential for significant growth.”

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