A West Yorkshire B2B digital marketing agency is celebrating a record year of business growth after more than doubling its turnover versus 2016, while preparing to launch a world-first e-commerce integration tool that will help to drive further business growth.
Vizulate Digital, based in Brighouse, has increased turnover by 71 per cent in its most successful year since its launch three years ago.
The company now has its sights set on tripling turnover by the end of 2020, and plans are afoot to launch the agency-developed ‘Woosage’ product in early 2018.
Vizulate Digital founder and operations director, Scott Brant, said: “2017 has been an excellent year, and we have made a concerted effort to grow the number of clients for whom we deliver ongoing, strategic digital marketing activity in addition to project work.
“This focus has paid off as we are now delivering retained digital strategy work for 50 per cent of our client base, and we expect this number to increase as we move into next year.”
“Our clients come from a wide range of sectors, but we have seen a growth recently in businesses from the manufacturing and professional services arenas coming to us for advice and support.
“Typically, these clients will have a limited knowledge of how to get results through digital marketing, or will have dabbled in it themselves before, but recognise they need a strategy to see a real return on investment.
Over the last 12 months, the company has invested over £50,000 in the development of its ‘Woosage’ tool, designed to provide a solution to integrating the WooCommerce e-commerce platform with the Sage accounting package used by many online retailers and traders. The product uses a cloud-based transaction exchange to push orders from WooCommerce and at the same time maintain stock synchronisation.
Mr Brant said: “We are confident that the Woosage product we have created will answer the problem of order and stock synchronisation for e-commerce businesses using Sage accounting, and we have already had around 50 to 60 enquiries from companies looking for a solution like this.
“We look forward to launching the product in early 2018”.
In addition to operations director Scott, who founded the company with father Mick in 2014, the agency’s team now includes four members of staff working across its e-commerce, content and strategy teams.
Mr Brant added: “Ultimately, we are about working with our clients to gain a thorough understanding of their business growth plans, then devising and executing a digital marketing strategy that delivers measurable results.”