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York tour operator launches absolutely fabulous new TV advertising campaign

Great Rail Journeys launches TV advertising campaign

Great Rail Journeys, the UK’s leading escorted rail holiday operator has launched a new nationwide TV advertising campaign, which will run until February 18.

 

The York-based tour operator specialising in rail holidays around the world showcase some of the best-selling destinations in the 30 second promotion.

 

Destinations featured in the advert include some of the best-selling countries from the company’s worldwide portfolio; Switzerland, Germany, Italy and India.

 

The adverts will air on ITV (ITV Encore, ITV3, ITV4), Channel 4 (Alibi, Drama, Gold, Good Food, Home, Yesterday, Channel 4 owned channels) and Sky Media stations (Sky Entertainments, Sports, Documentaries, News).

Viewers will recognise the captivating tones of one of the country’s most-loved travel presenters, Joanna Lumley who has herself spent a great deal of time in countries featured in the advertisement such as India.

Alex Roberts, group sales and marketing director , said: “we’re really chuffed – pardon the pun – with this advertisement, it captures in a snapshot what we offer our customers. We’ve been developing amazing rail holidays for over 40 years and travelling by train truly is an absolutely fabulous way to explore the world”.

​You can view the advert on the Great Rail Journeys YouTube page at https://www.youtube.com/user/greatrailjourneys

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