Great Rail Journeys, the UK’s leading escorted rail holiday operator has launched a new nationwide TV advertising campaign, which will run until February 18.
The York-based tour operator specialising in rail holidays around the world showcase some of the best-selling destinations in the 30 second promotion.
Destinations featured in the advert include some of the best-selling countries from the company’s worldwide portfolio; Switzerland, Germany, Italy and India.
The adverts will air on ITV (ITV Encore, ITV3, ITV4), Channel 4 (Alibi, Drama, Gold, Good Food, Home, Yesterday, Channel 4 owned channels) and Sky Media stations (Sky Entertainments, Sports, Documentaries, News).
Viewers will recognise the captivating tones of one of the country’s most-loved travel presenters, Joanna Lumley who has herself spent a great deal of time in countries featured in the advertisement such as India.
Alex Roberts, group sales and marketing director , said: “we’re really chuffed – pardon the pun – with this advertisement, it captures in a snapshot what we offer our customers. We’ve been developing amazing rail holidays for over 40 years and travelling by train truly is an absolutely fabulous way to explore the world”.
You can view the advert on the Great Rail Journeys YouTube page at https://www.youtube.com/user/greatrailjourneys